Privacy Policy

Last updated: November 11, 2026. This policy explains what UsedVehiclePro collects when you use usedvehiclepro.com, why, who else processes it, and the choices you have. We do not sell your personal information.

1. Who is responsible

UsedVehiclePro is operated by Empire Pixel ("we", "us", "our"), which is responsible for the personal information described here. For any privacy question or request, write to us on the contact page.

2. What we collect

Information you give us:

  • the VINs, license plates and states you search;
  • your email address and order details when you buy, and your name if you give it;
  • your account login details, if you create an account;
  • what you write to us on the contact form, with your name, email and any VIN you add.

Payment information is collected by our payment providers, not by us. We never see or store full card numbers.

Information collected automatically: your IP address, browser and device type, the pages you visit and the site that sent you. Our servers record this to run and protect the site. With your consent, analytics tools record it too (section 5).

3. How we use it

  • to show the free preview and deliver the reports, sticker data and plans you buy;
  • to process payments, renew and cancel Unlimited plans, and handle refunds;
  • to answer your messages and support requests;
  • to detect and prevent fraud and abuse;
  • to understand how the site is used and improve it, with your consent;
  • to send order confirmations and service messages. We send marketing emails only if you agreed, and each one has an unsubscribe link.

Where a law such as the GDPR applies, our legal bases are: performing our contract with you, our legitimate interest in running a secure service, your consent for analytics, and legal obligations.

4. Who else processes it

  • Payment providers: Stripe and PayPal process payments under their own privacy policies.
  • Analytics, only with your consent: Google Analytics 4 and Microsoft Clarity (section 5).
  • Service providers that host the site and handle our email and support messages, only to provide those services to us.
  • Authorities, when the law requires it, and to protect our rights in a dispute.
  • A buyer of our business, if UsedVehiclePro is sold or merged. We will tell you if that happens.

We do not sell or rent your personal information, and we do not use advertising cookies.

5. Cookies and analytics

We use one cookie of our own, `uvp_consent`, to remember your cookie choice for about six months. Google Analytics 4 and Microsoft Clarity load their cookies only after you accept in the cookie banner. They help us see which pages work and where people get stuck.

We remove VINs and plates from what we send to Google Analytics, and Clarity does not run on pages that show a VIN or plate. Neither tool receives your name or email.

You can change your choice at any time with Cookie settings at the bottom of every page, or block cookies in your browser.

6. How long we keep it

We keep personal information only as long as we need it for the purposes above: to deliver your orders, meet tax and accounting rules, resolve disputes and prevent fraud. Search and order history may be kept for record keeping and fraud prevention. When we no longer need information, we delete or anonymize it.

7. How we protect it

We use reasonable technical and organizational safeguards: encrypted connections, payment handled by our payment providers, and access to personal information limited to staff who need it. No system is completely secure, so we cannot guarantee absolute security.

8. Your rights

Depending on where you live, you may have the right to:

  • know what personal information we hold about you and get a copy;
  • correct it;
  • have it deleted;
  • object to or restrict how we use it;
  • receive it in a portable format;
  • withdraw consent at any time, without affecting what happened before.

California residents (CCPA/CPRA) have the right to know, delete and correct their information, and to opt out of its sale or sharing. We do not sell or share personal information for cross-context advertising. Residents of the EU, the UK and similar countries have the rights above under the GDPR and may also complain to their data protection authority.

To use a right, send us a message on the contact page. We may ask you to confirm your identity first, and we will not treat you differently for using your rights.

9. Deleting your information

To delete your account and personal information, send a request on the contact page. We will confirm your identity, delete the information and tell you when it is done. We may keep some records where the law requires it or to prevent fraud and resolve disputes.

10. International transfers

Our service providers may process information in the United States and other countries. Where the law requires it, we rely on safeguards such as standard contractual clauses for these transfers.

11. Children

The Services are for people aged 18 and over. We do not knowingly collect information from children. If you believe a child has given us information, contact us and we will delete it.

12. Other websites

Our pages link to other websites, such as free government tools. Their privacy practices are their own; read their policies before you give them information.

13. Changes to this policy

We may update this policy. The new version will appear on this page with a new date, and we will tell you about important changes.

14. Contact

Questions about this policy or your information? Send us a message on the contact page. Our terms and conditions cover how you may use the Services.